Photos · Vitaly Gariev, José Trejo, Vlad Tchompalov, Antenna / Unsplash

Campaign toolkit

Everything you need to write on our behalf

Copy a letter, change the bracketed parts, send it. These are the exact messages we use to bring media, donors, foundations and civil society to the Pnyx Aletheia annual prize. Every member is free to use them under their own name.

Outreach

Our rhythm: every week and every month


The Society speaks on a steady schedule, so partners, members and journalists always know what is coming.

  1. 01

    Every week

    Organisation in focus

    One defender organisation on the home page and in the Chapter of Defenders: its history, its work now, its leaders today.

  2. 02

    Every week

    Member note

    A short message to members and hubs: what to read, whom to thank, what is happening near them.

  3. 03

    Every month

    The Truth Icons result

    We relay the public’s Icon of the Month to our network, the press and the hubs, with the citation.

  4. 04

    Every month

    Newsletter and film

    A newsletter in English, French and Spanish, and a short film for YouTube, written from the documented record only.

International days we mark

  • Right to the Truth
  • World Press Freedom Day
  • Universal Access to Information
  • End Impunity for Crimes against Journalists
  • Human Rights Day

Films are published with narration and sources, and no real person is ever generated or animated by AI. The YouTube channel opens with the first Truth Icons ballot.

Outreach

Notre rythme : chaque semaine et chaque mois


La Société s’exprime selon un calendrier régulier, pour que partenaires, membres et journalistes sachent toujours ce qui arrive.

  1. 01

    Chaque semaine

    Organisation à l’honneur

    Une organisation de défense sur la page d’accueil et dans le Chapitre des défenseurs : son histoire, son action, ses dirigeants aujourd’hui.

  2. 02

    Chaque semaine

    Note aux membres

    Un court message aux membres et aux pôles : quoi lire, qui remercier, ce qui se passe près de chez eux.

  3. 03

    Chaque mois

    Le résultat de Truth Icons

    Nous relayons l’Icône du mois élue par le public auprès de notre réseau, de la presse et des pôles, avec la citation.

  4. 04

    Chaque mois

    Lettre et film

    Une lettre en anglais, en français et en espagnol, et un court film pour YouTube, écrit à partir des seules sources documentées.

Les journées internationales que nous marquons

  • Droit à la vérité
  • Liberté de la presse
  • Accès universel à l’information
  • Fin de l’impunité pour les crimes contre des journalistes
  • Droits de l’homme

Les films sont publiés avec narration et sources, et aucune personne réelle n’est jamais générée ni animée par IA. La chaîne YouTube ouvrira avec le premier scrutin de Truth Icons.

Outreach

Nuestro ritmo: cada semana y cada mes


La Sociedad comunica con un calendario estable, para que socios, miembros y periodistas sepan siempre qué viene.

  1. 01

    Cada semana

    Organización destacada

    Una organización defensora en la portada y en el Capítulo de los Defensores: su historia, su trabajo actual y sus dirigentes hoy.

  2. 02

    Cada semana

    Nota a los miembros

    Un mensaje breve a miembros y núcleos: qué leer, a quién agradecer, qué ocurre cerca de ellos.

  3. 03

    Cada mes

    El resultado de Truth Icons

    Difundimos el Ícono del mes elegido por el público a nuestra red, la prensa y los núcleos, con la mención.

  4. 04

    Cada mes

    Boletín y película

    Un boletín en inglés, francés y español, y una película breve para YouTube, escrita solo con el registro documentado.

Días internacionales que señalamos

  • Derecho a la Verdad
  • Libertad de Prensa
  • Acceso Universal a la Información
  • Fin de la Impunidad de los Crímenes contra Periodistas
  • Derechos Humanos

Las películas se publican con narración y fuentes, y nunca se genera ni se anima con IA a una persona real. El canal de YouTube se abrirá con la primera votación de Truth Icons.

Key messages

Five sentences that do the work


If a reader remembers only one thing, make it one of these.

01

Truth tellers are not rare. Support for them is. Hundreds of organisations exist to help — and almost nobody who needs them has heard of them.

02

Attention is protection. Public recognition measurably changes how employers, prosecutors and courts treat a person who has spoken out.

03

The public decides. Every month, anyone anywhere can nominate and elect a Truth Icon — no committee, no gatekeepers, no continent excluded.

04

Twelve icons a year become one shortlist. The Pnyx Aletheia annual prize honours the year's greatest service to the truth, chosen from the people the world itself named.

05

This costs almost nothing to join and everything to ignore. A society that stops protecting truth tellers very quickly stops being told the truth.

06

We are not a leak platform. We never receive documents. We connect people to those who can act, and we make sure the world remembers their names.

The letters

Seven ready-to-send templates


Short, specific, and written to be answered. Replace anything in [square brackets]. Keep the subject lines — they are the part that gets opened.

1 · To an editor or news desk

Subject: The public just elected [NAME] as this month's Truth Icon — interview available

Dear [EDITOR],

Each month the public elects a Truth Icon at TruthIcons.com: the person judged to have done the most for the truth, and to have risked the most for it. Nominations are open to anyone, from any country, and the vote is public.

This month's elected icon is [NAME], [ONE LINE ON WHAT THEY REVEALED AND WHAT IT COST THEM]. They received [NUMBER] votes from [NUMBER] countries. We are sending them a printed award and a letter of congratulation this week.

[NAME] has agreed to speak to press and is available [DATES]. I can also offer:
· the vote breakdown and the citation, under embargo until [DATE];
· photographs of the award, free to use;
· background from [MEMBER ORGANISATION] on the legal situation.

The Truth Teller Society is a worldwide network of organisations that protect, defend and support whistleblowers, journalists and truth tellers. The monthly icons form the shortlist for the Pnyx Aletheia annual prize.

Would this be of interest? I can have everything with you within the hour.

[YOUR NAME], [ROLE]
Truth Teller Society · truthtellersociety.org · [PHONE] · [SIGNAL/EMAIL]

2 · To a foundation or major donor

Subject: Founding the Pnyx Aletheia Prize — a proposal for [FOUNDATION]

Dear [NAME],

I am writing about a gap that [FOUNDATION]'s work on [PRESS FREEDOM / ANTI-CORRUPTION / HUMAN RIGHTS] already touches, and that a modest endowment could close permanently.

There is no global prize of real weight for truth tellers. There are excellent journalism prizes and excellent human-rights prizes, but the whistleblower, the witness, the scientist who refused to sign — the person who takes the first and most costly step — is honoured almost nowhere. Recognition for these people is not ceremonial. It is documented protection: attention changes how employers, prosecutors and courts behave.

We have built the mechanism and it is already running:
· TruthIcons.com — the public elects one Truth Icon every month. Free, open to every country, no committee.
· Truth Teller Society — the network of organisations that protect truth tellers, and the public voice of the field.
· Pnyx Aletheia — the annual prize, awarded to one of the twelve icons the public itself named.

What is missing is the endowment. We are seeking [NUMBER] founding donors at [AMOUNT] to establish:
· the annual laureate award of [AMOUNT], paid directly and unconditionally;
· twelve monthly awards, production and international delivery;
· a small emergency fund, disbursed through vetted member organisations;
· independent administration of the vote and the council.

Founding donors are named permanently — or remain anonymous, entirely as they prefer — and hold no influence whatsoever over who is honoured. That independence is written into our charter and is not negotiable, for reasons I think [FOUNDATION] would insist on itself.

Could I send the two-page brief, or take twenty minutes of your time in [MONTH]?

With respect,
[YOUR NAME], [ROLE]
Truth Teller Society · truthtellersociety.org

3 · To a civil society organisation (join the network)

Subject: Adding [ORGANISATION] to the global truth teller directory

Dear [NAME],

[ORGANISATION]'s work on [SPECIFIC PROGRAMME] is exactly what most people in trouble never manage to find in time. That is the problem we are trying to fix.

The Truth Teller Society is building an open, multilingual directory of every organisation that supports, protects, funds, litigates for or shelters truth tellers — searchable by region and by the kind of help given. It is free, there is no membership fee, and there is no editorial control over your entry beyond a short charter on safety and consent.

Being listed means:
· someone in [REGION] searching at 3am finds you in one click;
· you receive network alerts when a truth teller or a member organisation is threatened;
· you can put cases forward for public recognition through TruthIcons.com, which several of our members already use as a protective measure for clients at risk;
· you help shape the shortlist for the Pnyx Aletheia annual prize.

The form takes about five minutes: truthtellersociety.org/join.html — and nothing is published until you approve the wording.

Would you like me to draft your entry for you to review?

[YOUR NAME], [ROLE]
Truth Teller Society · truthtellersociety.org

4 · To a parliamentarian or public official

Subject: [NAME], elected Truth Icon for [MONTH] — a request from your constituency

Dear [TITLE] [NAME],

This month the public elected [PERSON] as Truth Icon for revealing [SUBJECT]. [NUMBER] people in [NUMBER] countries voted. [PERSON] is currently [FACING PROSECUTION / UNEMPLOYED AND UNPROTECTED / IN EXILE].

I am writing to ask you to do three things that cost nothing:
1. Acknowledge the award publicly — a sentence on the record is a documented protection.
2. Ask [RELEVANT MINISTER OR BODY] what protection [PERSON] is entitled to under [LAW], and place the answer on the record.
3. Support [SPECIFIC REFORM: transposition of the whistleblower directive / an anti-SLAPP provision / a public interest defence].

Whistleblower protection in [COUNTRY] currently fails at [SPECIFIC POINT]. The case of [PERSON] shows precisely how.

I would be glad to brief your office, and to put you in contact with legal specialists from our network in [COUNTRY].

Respectfully,
[YOUR NAME], [ADDRESS / CONSTITUENCY]
On behalf of the Truth Teller Society · truthtellersociety.org

5 · To a company or law firm (sponsorship & pro bono)

Subject: Pro bono capacity for truth tellers — a specific ask for [FIRM]

Dear [NAME],

A short and specific request. The Truth Teller Society is a global network of organisations defending whistleblowers, journalists and witnesses. The commonest reason a case is lost is not that it is weak — it is that nobody took it in the first ten days.

We are looking for [FIRM] to commit one of the following for the coming year:
· [NUMBER] hours of pro bono employment or media law capacity, drawn on through our vetted member organisations;
· sponsorship of the monthly Truth Icon awards — production, engraving and international delivery, roughly [AMOUNT] a year;
· translation, secure-communications or design support in kind.

Sponsors are acknowledged publicly and have no role in selecting who is honoured. Our charter makes that separation explicit.

May I send the one-page outline?

[YOUR NAME], [ROLE]
Truth Teller Society · truthtellersociety.org

6 · To the elected Truth Icon

Subject: You have been elected Truth Icon for [MONTH]

Dear [NAME],

I am writing with something that is entirely yours to accept or refuse.

This month, members of the public around the world nominated and elected you Truth Icon of [MONTH] [YEAR], in recognition of [WHAT THEY DID]. [NUMBER] people in [NUMBER] countries voted. Nobody applied on your behalf for anything, and nothing is expected of you in return.

We would like to send you a printed award, engraved with your name and the citation below, to any address you choose — including care of a lawyer, an organisation or a third party if that is safer. There is no cost to you.

    "[CITATION]"

Please tell us which of these you would prefer:
· Publish your name and the citation. This is the default, and for many people the visibility itself is a form of protection.
· Publish the citation without your name, described only as [ANONYMISED DESCRIPTION].
· Publish nothing at all. We will withdraw the nomination and keep no record.

Your answer can change at any time, in either direction, and we will follow it without asking why.

If it would help, we can also connect you with organisations in our network offering legal, financial, digital-security or psychological support in [COUNTRY]. That offer stands whatever you decide about the award.

Thank you for what you did. It was not owed by you, and a great many people are better off for it.

With respect,
[YOUR NAME], [ROLE]
Truth Teller Society · truthtellersociety.org

7 · Solidarity alert (member under threat)

Subject: URGENT — [NAME] detained/charged in [COUNTRY]: coordinated response

Colleagues,

At [TIME] on [DATE], [NAME] was [DETAINED / CHARGED / DISMISSED / RAIDED] in [COUNTRY], in connection with [DISCLOSURE].

Verified by: [MEMBER ORGANISATION] and [SECOND SOURCE].
Immediate needs: [LEGAL REPRESENTATION / EMERGENCY FUNDS / RELOCATION / DIGITAL FORENSICS].

What we are asking of the network in the next 48 hours:
1. Public statement from your organisation, using the citation below.
2. Referral of any counsel or safe accommodation you have in [COUNTRY].
3. Amplification of the case page: [URL].
4. If you are in [COUNTRY]: contact [LOCAL AMBASSADOR] before acting publicly, so we do not increase the risk.

Please do not publish operational details of [NAME]'s location, family or travel.

Coordination point: [NAME AND SECURE CONTACT]

Truth Teller Society · truthtellersociety.org
Founding-donor brief

What the endowment builds


The Pnyx Aletheia annual prize will be awarded once donor backing is secured. Until then, the machinery runs on volunteer work — which is sustainable for the vote, but not for an award of the standing this field deserves.

What founding support covers

  • The annual laureate award — paid directly and unconditionally to the recipient, with no reporting obligations attached. Many laureates will be unemployed, in litigation, or in exile.
  • Twelve monthly Truth Icon awards — design, engraving, framing and secure international delivery, including to lawyers or intermediaries where a home address is unsafe.
  • An emergency solidarity fund — small, fast disbursements made through vetted member organisations, never by us directly.
  • Independent administration — vote integrity, verification of nominations, and the honorary council's expenses.
  • Translation — the site, the citations and the alerts in as many languages as we can reach.

What founding support does not buy

Any influence at all over who is nominated, elected or honoured. No donor sits on the council, sees the shortlist early, or is consulted on a citation. Donations conditional on excluding a subject, a country or an industry are refused, and the refusal is published. This is the whole basis of the prize's worth: an award that could be bought would be worth nothing to the person receiving it.

To open a conversation: write to donors@truthtellersociety.org or use the application form and select “A donor or foundation”. We will send the full brief and answer questions before you commit to anything.
Press kit

Boilerplate and facts


Standard boilerplate (100 words)

The Truth Teller Society is a worldwide network of organisations that support, protect and defend the people who tell the truth — whistleblowers, journalists, scientists, witnesses and ordinary citizens who reveal what the public needs to know and pay a price for it. The Society maintains an open directory of the organisations that help them, coordinates solidarity when a truth teller is threatened, and campaigns for stronger protection in law. Through TruthIcons.com the public elects a Truth Icon every month, from any country in the world. The twelve icons of each year form the shortlist for the Pnyx Aletheia annual prize.

Press contact: press@truthtellersociety.org · truthtellersociety.org

Interviews

We will always try to offer a named spokesperson and, where consent exists, the elected icon themselves. We never put a truth teller in front of press without their written and revocable agreement.

Images & assets

Logos, award photography and citation cards are free to use with attribution. Ask press@truthtellersociety.org and we will send the pack the same day.

Embargoes

Monthly results are released on the first working day of each month. Advance copies under embargo are available on request to any newsroom.

What we will not do

We do not broker documents, verify leaks, or pass material between sources and journalists. Do not ask us to. We will refer you to organisations equipped to do it safely.